Clarity 

It is particularly important to provide your reader with signals that clarify the logic and organization of your paper. 

One of the most useful strategies is to think about appropriate transitional words and phrases. For example, words such as “therefore,” “however,” “moreover,” “in other words,” and “for example” help your reader see the relationships among your ideas as you present them.

There are also many different verbs of attribution that can be used to indicate to your reader what positions are taken by the people you quote in your essay. For example, “Jones claims that…,” ” Stevenson speculates that…,” ” Levesque concedes that…” and “Plesa disputes that …” all help your reader understand the relation of the authors to the ideas being discussed.

Look closely at your sentences and paragraphs to determine other ways they might be made more reader-friendly.

Make sure that the words you’ve chosen are as precise as possible, so as to convey exactly what you mean.

Check for any unnecessary repetitions, so as to avoid boring or confusing your reader.